2025 · SpinnyRedesigning Spinny's homepage for committed buyersiOSAndroidPWAResearchSystemsReturning buyers landed on the same homepage as first-time visitors. I made it state-aware — +3.2% U2D at 2.5M MAU.View case studyUtkarsh Raj · Sr. Product Designer · 6+ years
MostdesigndiesbetweenFigmaandproduction.Minedoesn't.
I work embedded in engineering, I own outcomes, and I build what I spec.
You've probably used my work. The design did the talking.
Previously at
Selected work
Casestudies
Selected work. Full case studies walk through context, decisions, and outcomes. Shorter pieces open in place so you can skim without losing the thread.
- 2025 · SpinnyRedesigning Spinny's homepage for committed buyersiOSAndroidPWAResearchSystemsReturning buyers landed on the same homepage as first-time visitors. I made it state-aware — +3.2% U2D at 2.5M MAU.View case study
Additional work
Moreprojects
Additional projects, tighter stories, same rigor. A panel on larger screens; a sheet on your phone.
About
Designer.Researcher.Deepthinker.
I've spent 6+ years designing consumer-facing products, from high-stakes commerce flows to complex logistics dashboards. My process starts with research, moves through systems thinking, and ends in interfaces that earn trust under real-world pressure.
I don't just follow briefs, I reframe them. Good design, to me, begins before the first pixel and persists long after the last release.
- Experience
- 6+ years
- Current role
- Sr. Product Designer · Spinny
- Location
- Gurgaon, India
- Focus
- Commerce · Operations · Systems
- Available for
- Senior IC · Design Lead roles
Get in touch
Let'stalk.
Tell me about the problem you are hiring for, the team shape, and where design sits in the roadmap. I read everything and reply within a few days.
Based in Gurgaon, India · comfortable across time zones